At Code The Dream, I contributed to the development and organization of the CTD Brand & Design Hub, a comprehensive resource center designed to ensure consistent and impactful branding across all media. This one-stop hub supports internal and external teams with clear, accessible guidelines and design assets for:

• 🎨 Color Palette: Established a vibrant, cohesive color system aligned with our brand personality.

• 🔤 Typography: Selected typefaces that reflect clarity, accessibility, and a modern aesthetic.

• 🖼️ Logos & Partner Logos: Curated and optimized logo assets to maintain brand integrity across platforms.

• 📄 Presentation Templates: Designed templates to streamline internal/external comms and storytelling.

• 💡 Best Design Practices: Documented visual and strategic principles to guide creators in producing brand-aligned content.

• 💎 Brand Values: Highlighted core values to ground all design choices in mission-driven storytelling.

• 🚀 About Our Brand: Provided foundational context for brand vision, voice, and visual identity.

This hub plays an important role in enabling cross-functional collaboration and empowering team members—regardless of design expertise—to confidently represent the brand.