For Code The Dream, I created a CTD Brand & Design Hub, a centralized place for all their branding materials and best design practices. It's basically a one-stop shop where anyone - whether they're on the internal team or external partners - can grab whatever they need to keep our messaging consistent.

The hub includes a color system that really captures their personality, selected fonts that feel modern but still super readable, and properly optimized logos for different platforms. I also created presentation templates to make everyone's lives easier when they're communicating our story.

Beyond just the visual assets, I documented best design practices and made sure their core values were front and center to guide all creative decisions. I included a section about their brand vision and voice so everyone understands the "why" behind the visual choices.

What's cool is seeing how this hub has brought teams together. Now people across departments, regardless of their design skills, can confidently represent Code The Dream without having to second-guess if they're "doing it right." It's been a game-changer for our brand consistency.